Google Ads Services
Beyond Being Housebroken, We're Expertly Trained.
Trained to deliver leads for service-based businesses, we make sure your marketing resources are put to good use. Doggo Digital provides full-service lead acquisition that puts us at front of your pack.
Our Google Ads Capabilities Begin With:
Google Ads Account Creation
Based on three stages 1. Assessment, 2. Implementation, and 3. Launch, we take care of everything necessary to build a consistent lead generation funnel backed by data and experience. Before launch, all assets are reviewed and approved so that our Google Ads campaigns are closely aligned and supported by your branding and messaging.
Google Ads Account Optimization & Communication
Following your Google Ads campaign launch and initial focused optimization, our work is just beginning. In addition to being in constant email communication with direct phone/video support when you need it, we’ll be constantly monitoring, testing, adjusting a large number of variables in or order to craft the account to align performance with your goals.
Google Ads Dedicated Landing Pages (With Dynamic Keyword Insertion)
To hone a user's experience on your website, conversion-focused website landing pages are built dedicated to the term a user searched on Google before clicking your ad. This increase in relevance is provided as we incorporate dynamic location based keywords and vernacular phrasing, resulting in an overall lower cost per click and above industry average conversion rates.
Google Ads Phone Tracking / Recording
Most service-based leads come from users calling directly from a Google Ad or from the number on the Google Ads landing page. Without having a specialized phone tracking system in place, this valuable phone call conversion data and the money spent earning it will be wasted because the conversion won't reliably be counted back in Google Ads. Another huge benefit is being able to execute closed-loop reporting, where we're able to keep track of and score these phone call leads based on quality from listening to the calls, which is hugely insightful for Google Ads account optimization.
Google Ads Landing Page Session Recording / Click Fraud Detection & Prevention
To further measure and optimize the user's journey to becoming your customer, we record every action being taken on your website after a user clicks on a Google Ad. After gathering enough data, we can make CRO (conversion rate optimization) changes to the landing pages, then measure the positive impact via further session recording. In addition to the actual recording and other data, IP numbers are collected from each user, which can be used to exclude your Google Ads from ever being shown to that user again if the IP is found to be clicking on ads too many times.
Google Ads Reporting
Each month, we compile all of your key performance indicators into a summarized macro and micro level report using either raw metrics or graphs so you can easily review the results and optimizations of the previous month.
Google Ads White Label Management (For Agencies)
We've helped numerous white label agencies, small to large, in scaling Google Ads accounts, maintaining lead volume or cost per lead consistency, and inevitability retaining clients for years. We can integrate with your agency as much as necessary including client communication on your behalf, or we can just focus on account management.
Google Ad Grants For Nonprofits
We have had the pleasure of working with dozens of nonprofits starting with helping them secure the Google For Nonprofits membership and qualifying their Google Ads account for $10,000 in free ad spend. Once the Google Ads account is approved and running, we've had great success helping these nonprofits maximize the effectiveness of the Google Ads account's ability to help accomplish their mission's goals.
Solutions For Any Marketing Budget
Without first diagnosing your challenges, we aren’t able to prescribe the best solution.
After learning about your business, we’ll build a package that combines our PPC expertise with your needs. Our level of companionship is completely up to you.
Access To Resources
Competitor data, website scanning, web visitor recording, creative tools, landing page testing, plus more toys.
Excellent Support
We are your companion to improve digital performance, ready to dig-in whenever you are.
Superior Expertise
All continuous optimizations made by a certified digital marketing specialist focused on your success.
Don't Be A Shy Pup
If we didn’t answer all of your questions, let us know
Doggo Digital proudly volunteers services to manage these Google Ads Nonprofit Grant accounts: